International commercial diligence, market insights, and a pioneering entrepreneurial instinct are the driving forces behind a 20+ years career, winning and account managing business for global blue-chip clients across industries and categories - Bridgestone, British American Tobacco, Danone, Dubai Properties, Ferrero, GlaxoSmiKline, General Entertainment Authority, HSBC, Jumeirah, Johnson & Johnson, MasterFood, Nadec, Nokia, Procter & Gamble, Visa International, Volkswagen Audi, Volvo, to name just a few. Takes a consultative and strategically targeted approach to growing sales for high-revenue clients through the design of innovative value-driven services. Fluent in English, Arabic and French facilitates easy engagement with influential CEOs, Directors and partners, in addition to building long-term relationships in the international and local business community to enhance reputation and fuel new business growth. Recognised for an unrelenting tenacity to resolve communication, commercial, operational and financial obstacles in complex markets. Fosters industry collaborations and environments to lead and inspire high performance teams. Drives transparency, ethics in marketing, and innovation to achieve differentiation and thrive in global markets. Currently fully engaged in consulting and advising clients on data driven creative initiatives as part of C2 Communications.