Chief Merchandising Officer 1. Drove double digit revenue growth with gross margin expansion by redefining brand and product strategy across assortment architecture, pricing, and lifecycle management, supported by data-driven decision making. 2. Led enterprise-wide merchandising product vision and strategy, aligning creative direction, assortment, pricing, and margin optimization to deliver profitable growth and long-term brand equity. 3. Developed and scaled a high-performing product organization, overseeing Design, Merchandising, Product Development, and Technical Design in support of long-range strategic, financial, and brand objectives. 4. Partnered with Owners, President, and CFO to integrate product and merchandising strategy with corporate growth, capital allocation, and overarching brand vision. Transformed product creation and go-to-market operations by implementing scalable Concept-to-Customer and GTM frameworks, creating company wide GTM Calendars, reducing lead times, accelerating decisions, and strengthening cross-functional execution. 5. Improved enterprise operational excellence, improving margin structure, increasing SKU productivity, strengthening inventory discipline, and enhancing cash flow and return on invested capital. 6. Collaborated with executive Marketing leadership to sharpen brand positioning, activate strategic collaborations, and drive customer acquisition through integrated product, brand, and storytelling initiatives., Apparel lifestyle, Merchandising