The Director of Sales and Marketing plays a pivotal role in driving the success of the organization by developing and implementing a comprehensive strategy that aligns the efforts of the Sales and Marketing teams. Responsible for fostering collaboration and synergy between the two departments to ensure a cohesive approach towards achieving business growth The Director will be tasked with creating innovative marketing initiatives that generate leads and enhance brand visibility, while also working closely with the sales team to develop effective closing strategies. Adept at market analysis and trend identification, the Director of Sales and Marketing will leverage insights to refine and optimize the overall sales and marketing approach, driving revenue growth and establishing the company as a market leader. This role requires a strategic thinker with strong leadership skills and a proven track record in building successful sales and marketing teams., lighting, lighting, SaaS, Marketing