• Primarily drive content strategy and look to grow the brand • Oversee website content for a consumer-facing brand o This can include landing pages, articles, e-books, social media, etc • Oversee both short- and long-form digital and product content writing • Manage an editorial calendar • Manage writers or content specialists and create a strategy for them to follow • Write or oversee email copy and SEO functions • Collaborate with different departments to align brand and voice and turn customer insights into compelling content o Work cross-functionally with product, sales, and marketing teams • Use analytics tools to evaluate content efficacy • Create new best practices where growth is identified, Marketing